Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Best Buy, Walgreens, Pizza Hut and more
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A few highlights: Craig Robinson hypes the return of Pizza Hut’s Triple Treat Box. Walgreens wants you to know you can now get same-day delivery (in as little as one hour) of holiday decorations. And Best Buy shows how its same-day delivery service helped save the holidays for one forgetful shopper.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
403,252,868
(8% of industry)
Est. TV Spend:
$3,447,427
(10% of industry)
Interruption Rate: 1.31%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
759,547,746
(78% of industry)
Est. TV Spend:
$10,795,404
(89% of industry)
Interruption Rate: 1.89%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Frosty the Snowman, CBS
Brand Overview for Last 30 Days
Impressions:
417,333,308
(25% of industry)
Est. TV Spend:
$3,659,493
(11% of industry)
Interruption Rate: 1.37%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: 2021 Soul Train Awards, VH1
Brand Overview for Last 30 Days
Impressions:
1,345,651,960
(73% of industry)
Est. TV Spend:
$5,591,215
(64% of industry)
Interruption Rate: 1.18%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: College Football, ESPN
Brand Overview for Last 30 Days
Impressions:
1,531,811,734
(14% of industry)
Est. TV Spend:
$15,497,851
(19% of industry)
Interruption Rate: 1.07%
Attention Index: 110 (10% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
