Hot Spots

Watch the newest commercials from Chevy, Uber, Geico and more

By Ad Age and Creativity Staff. Published on July 27, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them.)

A few highlights: A Chevy owner and his trusty dog-like cat Walter help hype the 2021 Silverado’s Multi-Flex Tailgate. “Even if you had to miss your quince, there’s always your quince plus one,” says Uber in a quinceañera-themed spot with the tagline “Go anywhere.” And Geico rails against the gratuitous proliferation of acronyms (LOL).

Today's TV Ad Highlights

Data provided by iSpot.tv

Dick's Sporting Goods: There She Is

Premiered on: 2020 Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 43,262,847 (14% of industry)

Est. TV Spend: $572,698 (30% of industry)

Interruption Rate: 4.32%

Attention Index: 95 (5% more interruptions than avg.)

GEICO: Too Many Acronyms

Premiered on: NBC Preview Show -- Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 5,839,277,403 (21% of industry)

Est. TV Spend: $44,608,458 (23% of industry)

Interruption Rate: 2.41%

Attention Index: 98 (2% more interruptions than avg.)

Chevrolet: Cat

Premiered on: 2020 Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 1,202,888,917 (5% of industry)

Est. TV Spend: $12,705,331 (7% of industry)

Interruption Rate: 2.49%

Attention Index: 97 (3% more interruptions than avg.)

HP Inc.: Orchestra

Premiered on: 2020 Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 56,390,263 (4% of industry)

Est. TV Spend: $1,641,522 (11% of industry)

Interruption Rate: 2.28%

Attention Index: 97 (3% more interruptions than avg.)

Uber: Go Get It: Quince + 1

Premiered on: 2020 Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 58,134,489 (22% of industry)

Est. TV Spend: $416,718 (9% of industry)

Interruption Rate: 2.38%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Chevy, Uber, Geico and more

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