Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
Hot Spots
Watch the newest commercials from Citi, Smartwater, Progressive and more
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A few highlights: Pete Davidson helps hype Smartwater while getting some of his tattoos removed in a fresh 30-second TV cut of a continuing campaign. (A longer, 60-second web version of this ad debuted on YouTube on July 5.) Progressive’s Dr. Rick helps “new homeowners who have become their parents” navigate the airport. And Paralympic swimming champ Gustavo Sánchez Martinez stars in the latest from Citi.
More from Ad Age: Travel brands are spending again—how their marketing is different
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: George Lopez, TBS
Brand Overview for Last 30 Days
Impressions:
275,162,812
(18% of industry)
Est. TV Spend:
$1,369,225
(25% of industry)
Interruption Rate: 1.43%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Martin, VH1
Brand Overview for Last 30 Days
Impressions:
4,236,578,222
(14% of industry)
Est. TV Spend:
$39,343,423
(18% of industry)
Interruption Rate: 2.35%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Everything Eichler, The Sportsman Channel
Brand Overview for Last 30 Days
Impressions:
2,906,811
(<1% of industry)
Est. TV Spend:
$23,758
(1% of industry)
Interruption Rate: 2.18%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Keeping Up With the Kardashians, E!
Brand Overview for Last 30 Days
Impressions:
119,914,245
(7% of industry)
Est. TV Spend:
$666,655
(4% of industry)
Interruption Rate: 2.08%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
