Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Denny’s, Carl’s Jr., Macy’s and more
A few highlights: Carl’s Jr. hypes its new Primal Menu in a co-promotion with Universal’s “Jurassic World Dominion,” in U.S. theaters June 10. Denny’s shows off its new Jala-Bac Burger with a little help from “social stars” Jonathan Chavez and Élise Osafo. And Macy’s reminds us that Father’s Day is coming up (on Sunday, June 19).
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Cheaters, VH1
Brand Overview for Last 30 Days
Impressions:
46,232,460
(<1% of industry)
Est. TV Spend:
$29,872
(<1% of industry)
Interruption Rate: 2.14%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Treehouse Masters: Branched Out, Animal Planet
Brand Overview for Last 30 Days
Impressions:
312,903,322
(11% of industry)
Est. TV Spend:
$1,025,989
(11% of industry)
Interruption Rate: 1.03%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Seinfeld, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
406,235,997
(7% of industry)
Est. TV Spend:
$1,187,897
(5% of industry)
Interruption Rate: 1.24%
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: Wildlife Nation With Jeff Corwin, ABC
Brand Overview for Last 30 Days
Impressions:
3,060,137,400
(25% of industry)
Est. TV Spend:
$14,011,816
(24% of industry)
Interruption Rate: 1.04%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Premier Lacrosse League, ESPN
Brand Overview for Last 30 Days
Impressions:
3,667,501
(<1% of industry)
Est. TV Spend:
$2,935
(<1% of industry)
Interruption Rate: 1.22%
Attention Index: 152 (52% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
