Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Experian, Taco Bell, Virgin Voyages and more
A few highlights: NBA Draft prospect Johnny Davis helps Taco Bell hype its Toasted Cheddar Chalupa. A bunch of tiny John Cenas along with full-size John Cena explain how Experian can help you shop for and save on car insurance. And kids sing about their exclusion from adults-only cruises in the latest from Virgin Voyages. (Ad Age’s Alexandra Jardine has the backstory on the campaign: “Kids protest the injustice of child-free cruises in Virgin Voyages ad.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Unboxed With Nikki Chu, ASPiRE
Brand Overview for Last 30 Days
Impressions:
1,706,731,956
(6% of industry)
Est. TV Spend:
$14,042,026
(9% of industry)
Interruption Rate: 1.20%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: NBA Basketball, ABC
Brand Overview for Last 30 Days
Impressions:
266,955,835
(17% of industry)
Est. TV Spend:
$1,271,515
(15% of industry)
Interruption Rate: 0.76%
Attention Index: 106 (6% fewer interruptions than avg.)
Premiered on: NBA GameTime, NBA TV
Brand Overview for Last 30 Days
Impressions:
55,382,300
(2% of industry)
Est. TV Spend:
$2,646,341
(14% of industry)
Interruption Rate: 4.73%
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: America: Facts vs. Fiction, American Heroes Channel
Brand Overview for Last 30 Days
Impressions:
842,711,964
(24% of industry)
Est. TV Spend:
$3,460,372
(21% of industry)
Interruption Rate: 1.45%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Fast & Furious, USA Network
Brand Overview for Last 30 Days
Impressions:
175,240,816
(2% of industry)
Est. TV Spend:
$896,464
(2% of industry)
Interruption Rate: 1.16%
Attention Index: 106 (6% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
