Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Mercari, Tostitos, Tums and more
A few highlights: In a co-promotion with Disney and Pixar’s “Lightyear,” in theaters June 17, Mercari suggests that you “launch your items” on its marketplace platform. Tums says, “It’s time to love food back.” And Dan Levy demonstrates the risk of stepping away from a bowl of Tostitos. (Flashback: “See Dan Levy and Kate McKinnon compete to describe Tostitos Habanero’s spiciness,” from Ad Age’s Alexandra Jardine, March 25, 2021.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Unsellable Houses, HGTV
Brand Overview for Last 30 Days
Impressions:
335,779,181
(5% of industry)
Est. TV Spend:
$1,392,839
(4% of industry)
Interruption Rate: 1.16%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Gilligan's Island, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
144,999,927
(1% of industry)
Est. TV Spend:
$1,658,814
(1% of industry)
Interruption Rate: 2.44%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Zootopia, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: America This Morning, ABC
Brand Overview for Last 30 Days
Impressions:
243,644,268
(9% of industry)
Est. TV Spend:
$874,330
(7% of industry)
Interruption Rate: 1.36%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Bet on Black, Revolt
Brand Overview for Last 30 Days
Impressions:
83,225,422
(1% of industry)
Est. TV Spend:
$311,000
(1% of industry)
Interruption Rate: 1.03%
Attention Index: 105 (5% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
