Hot Spots

Watch the newest commercials from Pantene, Paramount+, Sephora and more

By Ad Age and Creativity Staff. Published on August 06, 2021.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

Sephora celebrates Black beauty. (Ad Age’s I-Hsien Sherwood has the backstory on the campaign: “Sephora pays tribute to trendsetting Black beauty pioneers.”) Paramount+ hypes the programming that it’s streaming this month. And Olympian Allyson Felix stars in a P&G/Pantene spot titled “Fair Play.” (See also: “Track star Allyson Felix wins Olympic medal in her own shoe line,” from Bloomberg News via Ad Age.)

See all the winners of Ad Age’s 2021 Small Agency Awards here.

Today's TV Ad Highlights

Data provided by iSpot.tv

Sephora: Black Beauty Is Beauty

Premiered on: NCIS, WE TV

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Pantene: Fair Play

Premiered on: 2020 Tokyo Olympics, NBC

Brand Overview for Last 30 Days

Impressions: 244,604,839 (7% of industry)

Est. TV Spend: $856,506 (6% of industry)

Interruption Rate: 1.23%

Attention Index: 99 (1% more interruptions than avg.)

Paramount+: August Picks on Paramount+

Premiered on: The Parkers, BET

Brand Overview for Last 30 Days

Impressions: 1,876,782,624 (13% of industry)

Est. TV Spend: $123,755 (<1% of industry)

Interruption Rate: 3.34%

Attention Index: 97 (3% more interruptions than avg.)

Credible: Super Dad

Premiered on: MasterChef, FOX

Brand Overview for Last 30 Days

Impressions: 51,783,576 (5% of industry)

Est. TV Spend: $401,975 (7% of industry)

Interruption Rate: 1.29%

Attention Index: 98 (2% more interruptions than avg.)

Popeyes: This Time

Premiered on: First Things First, Fox Sports 1

Brand Overview for Last 30 Days

Impressions: 1,154,928,550 (4% of industry)

Est. TV Spend: $4,533,084 (3% of industry)

Interruption Rate: 1.44%

Attention Index: 99 (1% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

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Ad Age and Creativity Staff

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Watch the newest commercials from Pantene, Paramount+, Sephora and more

Today's TV Ad Highlights

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