Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Public, Stouffer’s, Tom Ford and more
A few highlights: “Investing makes me feel empowered,” an enthusiastic user of the Public app says. Stouffer’s wants you to know that Stouffer’s French Bread Pizza now has 50% more cheese. And the Lil Nas X song “Montero (Call Me by Your Name)” serves as the soundtrack for a 30-second Tom Ford Ombré Leather Parfum commercial. (A 15-second web version of the ad debuted on YouTube on March 1.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Good Bones, HGTV
Brand Overview for Last 30 Days
Impressions:
43,909,836
(3% of industry)
Est. TV Spend:
$255,863
(3% of industry)
Interruption Rate: 0.86%
Attention Index: 122 (22% fewer interruptions than avg.)
Premiered on: Unique Sweets, Cooking Channel
Brand Overview for Last 30 Days
Impressions:
269,499,485
(13% of industry)
Est. TV Spend:
$868,871
(12% of industry)
Interruption Rate: 0.99%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Grammy Awards 2022 Nominees, MTV Live
Brand Overview for Last 30 Days
Impressions:
744,978
(<1% of industry)
Est. TV Spend:
$45
(<1% of industry)
Interruption Rate: 0.01%
Attention Index: 200 (100% fewer interruptions than avg.)
Premiered on: Very, Very, Valentine, Hallmark
Brand Overview for Last 30 Days
Impressions:
263,642,033
(8% of industry)
Est. TV Spend:
$1,559,926
(7% of industry)
Interruption Rate: 1.35%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: MLB Baseball, MLB Network
Brand Overview for Last 30 Days
Impressions:
159,322,108
(2% of industry)
Est. TV Spend:
$224,062
(<1% of industry)
Interruption Rate: 1.30%
Attention Index: 135 (35% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
