Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Starbucks, Whirlpool, Chase and more
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A few highlights: Starbucks says, “Wherever you are, be there, with Starbucks ready-to-drink coffee.” Melissa McCarthy and “Property Brothers” Jonathan and Drew Scott star in another in a series of spots for Chase MyHome, which lets you “shop homes and loans together.” (See a previous Chase spot starring the trio in the March 30 edition of Hot Spots.) And Whirlpool wants you to know that the Load & Go Dispenser system in its washing machines can hold up to 20 loads of detergent.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Mom, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
956,702,182
(14% of industry)
Est. TV Spend:
$6,228,260
(15% of industry)
Interruption Rate: 2.26%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: The Best Thing I Ever Ate, Cooking Channel
Brand Overview for Last 30 Days
Impressions:
682,364,282
(30% of industry)
Est. TV Spend:
$3,932,072
(32% of industry)
Interruption Rate: 1.28%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Counting Cars, Defy TV
Brand Overview for Last 30 Days
Impressions:
403,553,669
(4% of industry)
Est. TV Spend:
$2,334,970
(6% of industry)
Interruption Rate: 1.18%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Home Work, Magnolia Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Bad Moms, FX
Brand Overview for Last 30 Days
Impressions:
124,495,350
(5% of industry)
Est. TV Spend:
$574,578
(4% of industry)
Interruption Rate: 1.26%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
