Watch the newest commercials on TV from Amazon, DoorDash, Papa Murphy’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. A few highlights: Amazon thinks you should get your holiday shopping done early (by buying stuff on Amazon right now, of course). DoorDash wants you to know that you can now order from Taco Bell on the DoorDash app and website. And Papa Murphy’s invites you to “chow down” on its Hog Heaven pizza ($13 for a large, for a limited time). Today's TV Ad Highlights Data provided by iSpot.tv Amazon: Spend Less Smile More: Tessa Premiered on: It, TNT Amazon data for the last 30 days Impressions: 2,641,219,106 (32% of industry) Est. TV Spend: $57,932,778 (51% of industry) Attention Score: 96.22 Attention Index: 140 (40% fewer interruptions than avg.) Nissan: Heisman House: Anticipation Premiered on: College Football, ESPN Nissan data for the last 30 days Impressions: 2,635,833,001 (9% of industry) Est. TV Spend: $49,718,909 (11% of industry) Attention Score: 90.72 Attention Index: 100 (0% fewer interruptions than avg.) DoorDash: Taco Bell: 50% Off Nachos Party Pack Premiered on: Charmed, TNT DoorDash data for the last 30 days Impressions: 775,484,838 (15% of industry) Est. TV Spend: $15,049,554 (23% of industry) Attention Score: 91.82 Attention Index: 83 (17% more interruptions than avg.) Amazon: Spend Less Smile More: Uncle Shane Premiered on: Star Trek: Deep Space Nine, BBC America Amazon data for the last 30 days Impressions: 2,641,219,106 (32% of industry) Est. TV Spend: $57,932,778 (51% of industry) Attention Score: 96.22 Attention Index: 140 (40% fewer interruptions than avg.) Papa Murphy's Pizza: Chow Down: $13 Premiered on: Mike & Molly, CW Papa Murphy's Pizza data for the last 30 days Impressions: 123,534,227 (1% of industry) Est. TV Spend: $654,869 (1% of industry) Attention Score: 91.62 Attention Index: 82 (18% more interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Amazon, DoorDash, Papa Murphy’s and more

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