Watch the newest commercials on TV from Arm & Hammer, Amazon, MakeSpace and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on April 21. A few highlights: Arm & Hammer promotes its Complete Care toothpaste with help from a group of dental students. A little girl offers a sweet note of thanks to an Amazon delivery driver. And MakeSpace says it’s “a better way to do storage.” Today's TV Ad Highlights Data provided by iSpot.tv Amazon: Rainbows of Hope Premiered on: The Flash, CW Amazon data for the last 30 days Impressions: 1,134,178,085 (16% of industry) Est. TV Spend: $18,943,102 (34% of industry) Attention Score: 92.11 Attention Index: 76 (24% more interruptions than avg.) MakeSpace: Store the Stuff You Love (And Would Hate to Throw Away) Premiered on: Ghost Hunters, FYI MakeSpace data for the last 30 days Impressions: 2,939,249 (<1% of industry) Est. TV Spend: $6,743 (<1% of industry) Attention Score: 96.02 Attention Index: 143 (43% fewer interruptions than avg.) Comcast Business: Figuring Things Out Premiered on: The Big Bang Theory, FOX Comcast Business data for the last 30 days Impressions: 544,140,213 (8% of industry) Est. TV Spend: $1,178,326 (7% of industry) Attention Score: 92.98 Attention Index: 113 (13% fewer interruptions than avg.) Arm & Hammer Oral Care: Dental Students Under the Black Light Premiered on: General Hospital, ABC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Bush's Best: Feeding America: Share More Meals Premiered on: Full House, Nick@Nite Bush's Best data for the last 30 days Impressions: 86,234,202 (63% of industry) Est. TV Spend: $659,001 (38% of industry) Attention Score: 95.73 Attention Index: 108 (8% fewer interruptions than avg.) Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. TV Spend - Amount spent on TV airings for the brand’s spots. Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV. Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Watch the newest commercials on TV from Arm & Hammer, Amazon, MakeSpace and more

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