Hot Spots
Watch the newest commercials on TV from Buick, Adobe, Baileys and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Buick calls the 2021 Envision an “S(YOU)V”—“an SUV built around you.” Adobe shows how the Adobe Sign e-signature solution works for one very busy (fictional) football club executive. And Baileys Irish Cream promotes its new Baileys Deliciously Light offering.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Worldwide Exchange, CNBC
Adobe data for the last 30 days
Impressions:
89,129,947
(3% of industry)
Est. TV Spend:
$2,426,873
(7% of industry)
Interruption Rate: 4.25%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Scary Movie, MTV2
Maruchan data for the last 30 days
Impressions:
24,553,011
(2% of industry)
Est. TV Spend:
$49,554
(1% of industry)
Interruption Rate: 1.49%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Snatch, SundanceTV
Baileys Irish Cream data for the last 30 days
Impressions:
374,663,478
(14% of industry)
Est. TV Spend:
$2,287,044
(7% of industry)
Interruption Rate: 0.97%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Flipping Vegas, FYI
Vuori data for the last 30 days
Impressions:
80,527,375
(7% of industry)
Est. TV Spend:
$470,501
(4% of industry)
Interruption Rate: 0.94%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Unearthed, Science Channel
Buick data for the last 30 days
Impressions:
632,615,639
(2% of industry)
Est. TV Spend:
$2,782,905
(1% of industry)
Interruption Rate: 2.18%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
