Hot Spots
Watch the newest commercials on TV from Dial, GoDaddy, Wayfair and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: A woman “rescues” her dog (from his own laziness) in a spot for Dial Body Wash. GoDaddy shows how She Moves Mountains—an organization that offers “women-specific rock climbing and backpacking clinics”—has used GoDaddy’s site-building and e-commerce tools. And in a Wayfair commercial, Kelly Clarkson shows up unannounced in people’s homes and no one seems to have a problem with it.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Parks and Recreation, Independent Film (IFC)
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Street Outlaws, Discovery Channel
Dial data for the last 30 days
Impressions:
1,887,927
(<1% of industry)
Est. TV Spend:
$179
(<1% of industry)
Attention Score: 95.77
Attention Index: 142 (42% fewer interruptions than avg.)
Premiered on: Parks and Recreation, Independent Film (IFC)
GoDaddy data for the last 30 days
Impressions:
699,262,189
(32% of industry)
Est. TV Spend:
$10,843,084
(28% of industry)
Attention Score: 94.46
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: Unpolished, TLC
Wayfair data for the last 30 days
Impressions:
796,809,621
(10% of industry)
Est. TV Spend:
$8,156,564
(6% of industry)
Attention Score: 94.86
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: The Cosby Show, TV ONE
Ford data for the last 30 days
Impressions:
3,237,567,090
(8% of industry)
Est. TV Spend:
$59,348,303
(9% of industry)
Attention Score: 92.92
Attention Index: 132 (32% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
