Hot Spots

Watch the newest commercials on TV from Goldfish, Cisco, Abbott and more

By Ad Age and Creativity Staff. Published on April 02, 2021.
READ THIS NEXT   
Watch the newest commercials from Care.com, Tropicana, Grubhub and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: NBA stars Tobias Harris and Boban Marjanović team up to hype Goldfish snack crackers. Cisco shows shots of empty offices to make a point about how its technology “can bring us back together.” And Abbott calls attention to the range of diagnostic products it makes, including COVID-19 tests.

Today's TV Ad Highlights

Data provided by iSpot.tv
Go for the Handful: Competition
Goldfish: Go for the Handful: Competition
Premiered on: Martin, VH1
Goldfish data for the last 30 days
Impressions: 676,108,424 (7% of industry)
Est. TV Spend: $2,615,985 (6% of industry)
Interruption Rate: 1.28%
Attention Index: 99 (1% more interruptions than avg.)
Dignity: Not Effortless, Nor Easy
Abbott: Dignity: Not Effortless, Nor Easy
Premiered on: New Day With Alisyn Camerota and John Berman, CNN
Abbott data for the last 30 days
Impressions: 15,906,517 (<1% of industry)
Est. TV Spend: $208,415 (1% of industry)
Interruption Rate: 3.99%
Attention Index: 96 (4% more interruptions than avg.)
Inside Every Golfer
Golf Galaxy: Inside Every Golfer
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Calling All Builders
Climate Power: Calling All Builders
Premiered on: Erin Burnett OutFront, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Trusted Company
Cisco: Trusted Company
Premiered on: Power Lunch, CNBC
Cisco data for the last 30 days
Impressions: 33,483,071 (4% of industry)
Est. TV Spend: $154,652 (2% of industry)
Interruption Rate: 2.72%
Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

In this article:

Most Popular

WHAT TO READ NEXT

Watch the newest commercials from Care.com, Tropicana, Grubhub and more

Watch the newest commercials from Care.com, Tropicana, Grubhub and more
Watch the newest commercials from Microsoft, Rooms to Go, Dove and more

Watch the newest commercials from Microsoft, Rooms to Go, Dove and more
Watch the newest commercials from Starbucks, Progressive, Autotrader and more

Watch the newest commercials from Starbucks, Progressive, Autotrader and more
Watch the newest commercials from Home Chef, Ring, Voya Financial and more

Watch the newest commercials from Home Chef, Ring, Voya Financial and more
Watch the newest commercials from TurboTax, Gobble, Hallmark and more

Watch the newest commercials from TurboTax, Gobble, Hallmark and more
Watch the newest commercials from Liberty Mutual, Pfizer, Promescent and more

Watch the newest commercials from Liberty Mutual, Pfizer, Promescent and more
Watch the newest commercials from Toyota, Marshalls, Realtor.com and more

Watch the newest commercials from Toyota, Marshalls, Realtor.com and more
Watch the newest commercials from Microsoft, Rocket Mortgage, Bank of America and more

Watch the newest commercials from Microsoft, Rocket Mortgage, Bank of America and more