Hot Spots
Watch the newest commercials on TV from Goldfish, Cisco, Abbott and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: NBA stars Tobias Harris and Boban Marjanović team up to hype Goldfish snack crackers. Cisco shows shots of empty offices to make a point about how its technology “can bring us back together.” And Abbott calls attention to the range of diagnostic products it makes, including COVID-19 tests.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Martin, VH1
Goldfish data for the last 30 days
Impressions:
676,108,424
(7% of industry)
Est. TV Spend:
$2,615,985
(6% of industry)
Interruption Rate: 1.28%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: New Day With Alisyn Camerota and John Berman, CNN
Abbott data for the last 30 days
Impressions:
15,906,517
(<1% of industry)
Est. TV Spend:
$208,415
(1% of industry)
Interruption Rate: 3.99%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Erin Burnett OutFront, CNN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Power Lunch, CNBC
Cisco data for the last 30 days
Impressions:
33,483,071
(4% of industry)
Est. TV Spend:
$154,652
(2% of industry)
Interruption Rate: 2.72%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
