Hot Spots
Watch the newest commercials on TV from Grubhub, Hyundai, Facebook and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Rebel Wilson pops up in another of a series of Facebook ads that promote its Portal video-calling device. Haksoo Ha, the head of Hyundai’s Interior Design Center, talks about his design philosophy. And Grubhub hypes its Grubhub Perks rewards program.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Event Horizon, Independent Film (IFC)
Chrysler data for the last 30 days
Impressions:
814,512,431
(2% of industry)
Est. TV Spend:
$5,170,238
(1% of industry)
Attention Score: 93.19
Attention Index: 127 (27% fewer interruptions than avg.)
Premiered on: Shark Tank, ABC
Portal from Facebook data for the last 30 days
Impressions:
1,466,238,897
(36% of industry)
Est. TV Spend:
$18,156,066
(20% of industry)
Attention Score: 94.83
Attention Index: 129 (29% fewer interruptions than avg.)
Premiered on: Big Noon Kickoff, FOX
Grubhub data for the last 30 days
Impressions:
965,557,191
(20% of industry)
Est. TV Spend:
$12,296,541
(18% of industry)
Attention Score: 93.65
Attention Index: 115 (15% fewer interruptions than avg.)
Premiered on: New Day With Alisyn Camerota and John Berman, CNN
Hyundai data for the last 30 days
Impressions:
2,595,192,312
(7% of industry)
Est. TV Spend:
$46,801,403
(8% of industry)
Attention Score: 90.60
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Family Guy, FOX
PlayStation data for the last 30 days
Impressions:
830,964,335
(50% of industry)
Est. TV Spend:
$19,644,358
(51% of industry)
Attention Score: 92.40
Attention Index: 105 (5% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
