Watch the newest commercials on TV from Jeep, Kohl’s, L'Oréal Paris and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Jeep hypes the Wrangler 4xe in an homage of sorts to “2001: A Space Odyssey” that features a chorus of wild animals. (Ad Age’s Alexandra Jardine has the backstory: “Jeep’s Golden Globes ad takes the ‘Space Odyssey’ back down to earth.”) “Self-worth is a journey, not a destination,” Viola Davis declares in a new 30-second TV cut of a continuing campaign from L’Oréal Paris that debuted last May with a two-minute video titled “Lessons of Worth with Viola Davis.” And Kohl’s says “Spring with all you’ve got” in a spot that playfully celebrates the coming season.
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
