Hot Spots

Watch the newest commercials on TV from LinkedIn, Hotels.com, Walmart and more

Published on October 09, 2019.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time on Oct. 7.

A few highlights: Walmart hypes its “sweet prices on everything Halloween.” Captain Obvious reminds people what condoms are good for in the latest from Hotels.com. And LinkedIn shares the story of an Army veteran named Zach who used the site’s job listings to find a new career.

Today’s TV Ad Highlights

Data provided by iSpot.tv

Walmart: The Halloween Exchange

Premiered on: Everybody Loves Raymond, TBS

Walmart data for the last 30 days

Impressions: 2,330,736,604 (18% of industry)

Est. TV Spend: $28,839,665 (22% of industry)

Attention Score: 94.14

Attention Index: 121 (21% fewer interruptions than avg.)

Volvo: A Dog's Journey

Premiered on: Morning Express With Robin Meade, Headline News

Volvo data for the last 30 days

Impressions: 357,339,923 (1% of industry)

Est. TV Spend: $2,435,644 (<1% of industry)

Attention Score: 95.67

Attention Index: 134 (34% fewer interruptions than avg.)

Hotels.com: Another Vacation

Premiered on: Mysteries at the Museum, Destination America

Hotels.com data for the last 30 days

Impressions: 832,679,154 (22% of industry)

Est. TV Spend: $11,158,363 (31% of industry)

Attention Score: 96.77

Attention Index: 135 (35% fewer interruptions than avg.)

LinkedIn: Putting Family First: Zach Pasquariello

Premiered on: Martin, BET

LinkedIn data for the last 30 days

Impressions: 469,032,263 (9% of industry)

Est. TV Spend: $7,525,133 (16% of industry)

Attention Score: 94.27

Attention Index: 120 (20% fewer interruptions than avg.)

Kay Jewelers: OMG Yes

Premiered on: Golic & Wingo, ESPN2

Kay Jewelers data for the last 30 days

Impressions: 15,584,970 (1% of industry)

Est. TV Spend: $247,890 (2% of industry)

Attention Score: 82.63

Attention Index: 26 (74% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

In this article:

Watch the newest commercials on TV from LinkedIn, Hotels.com, Walmart and more

Today’s TV Ad Highlights

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