Hot Spots
Watch the newest commercials on TV from LL Flooring, Target, Skillshare and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: LL Flooring, as Lumber Liquidators wants to be known now, shows off the Picture It Floor Visualizer tool on its website. Interior designer and Instagram-famous plant enthusiast Hilton Carter promotes his limited-time greenery collection of faux and live plants and accessories, coming to Target on May 14. And Skillshare wants you to “explore your creativity” with a little help from its library of online educational videos.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: GMA3: What You Need to Know, ABC
Brand Overview for Last 30 Days
Impressions:
22,488,651
(1% of industry)
Est. TV Spend:
$228,811
(1% of industry)
Interruption Rate: 4.59%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Live with Kelly and Ryan, FOX
Brand Overview for Last 30 Days
Impressions:
1,613,368,418
(14% of industry)
Est. TV Spend:
$6,222,397
(12% of industry)
Interruption Rate: 1.36%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Good Morning America, ABC
Brand Overview for Last 30 Days
Impressions:
2,254,864,481
(20% of industry)
Est. TV Spend:
$18,451,253
(27% of industry)
Interruption Rate: 1.17%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: The Carol Burnett Show, RFD TV
Brand Overview for Last 30 Days
Impressions:
489,134
(<1% of industry)
Est. TV Spend:
$3,655
(<1% of industry)
Interruption Rate: 0.77%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Ty Breaker, HGTV
Brand Overview for Last 30 Days
Impressions:
141,638,659
(2% of industry)
Est. TV Spend:
$797,055
(2% of industry)
Interruption Rate: 1.39%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
