Hot Spots
Watch the newest commercials on TV from Macy’s, Pizza Hut, Cadillac and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Cadillac promotes the “race-tested technology” in its newest Blackwing sedans. Pizza Hut hypes its $10 Tastemaker pizza special with a little help from Craig Robinson (Darryl from “The Office”) and Pac-Man. And Macy’s says that “The right gift can bring us closer.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: E60, ESPN2
Pizza Hut data for the last 30 days
Impressions:
1,546,226,944
(13% of industry)
Est. TV Spend:
$22,163,676
(17% of industry)
Attention Score: 93.74
Attention Index: 88 (12% more interruptions than avg.)
Premiered on: IMSA Weathertech Sportscar Championship, NBC Sports
Cadillac data for the last 30 days
Impressions:
764,988,908
(3% of industry)
Est. TV Spend:
$7,468,230
(1% of industry)
Attention Score: 95.36
Attention Index: 147 (47% fewer interruptions than avg.)
Premiered on: The Paul Finebaum Show, SEC Network
SeaPak data for the last 30 days
Impressions:
1,650,659
(<1% of industry)
Est. TV Spend:
$17,905
(<1% of industry)
Attention Score: 94.35
Attention Index: 79 (21% more interruptions than avg.)
Premiered on: College Basketball, CBS Sports
PenFed data for the last 30 days
Impressions:
7,912,368
(<1% of industry)
Est. TV Spend:
$15,653
(<1% of industry)
Attention Score: 97.49
Attention Index: 159 (59% fewer interruptions than avg.)
Premiered on: Full House, [email protected]
Macy's data for the last 30 days
Impressions:
1,068,969,707
(22% of industry)
Est. TV Spend:
$10,073,149
(16% of industry)
Attention Score: 94.66
Attention Index: 130 (30% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
