Watch the newest commercials on TV from QVC, TikTok, Cadillac and more

By Ad Age and Creativity Staff. Published on December 02, 2020.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

A few highlights: Cadillac declares, “We are luxury. We are the ultimate vibe.” TikTok serves up a montage of holiday-themed TikToks in a spot with the tagline “Sounds like joy.” And QVC wants you to know about Easy Pay, its pay-over-time option.

Today's TV Ad Highlights

Data provided by iSpot.tv

ServiceNow: Chief Holiday Officer

Premiered on: Squawk Box, CNBC

ServiceNow data for the last 30 days

Impressions: 30,456,644 (2% of industry)

Est. TV Spend: $526,809 (1% of industry)

Attention Score: 86.14

Attention Index: 59 (41% more interruptions than avg.)

Cadillac: Never Stop Arriving: Ultimate Vibe

Premiered on: Verified Videos, Revolt

Cadillac data for the last 30 days

Impressions: 1,240,859,400 (4% of industry)

Est. TV Spend: $11,917,241 (3% of industry)

Attention Score: 93.97

Attention Index: 142 (42% fewer interruptions than avg.)

TikTok: Holidays: Sounds Like Joy

Premiered on: Good Bones, HGTV

TikTok data for the last 30 days

Impressions: 473,351,465 (14% of industry)

Est. TV Spend: $7,635,132 (20% of industry)

Attention Score: 93.95

Attention Index: 136 (36% fewer interruptions than avg.)

PetSmart: Holiday Carol of the Spoils Black Friday

Premiered on: Family Matters, TBS

PetSmart data for the last 30 days

Impressions: 623,715,440 (14% of industry)

Est. TV Spend: $2,889,111 (10% of industry)

Attention Score: 94.36

Attention Index: 115 (15% fewer interruptions than avg.)

QVC: Holiday Shopping: Even Better

Premiered on: Forensic Files, Headline News

QVC data for the last 30 days

Impressions: 18,683,444 (<1% of industry)

Est. TV Spend: $55,121 (<1% of industry)

Attention Score: 96.30

Attention Index: 152 (52% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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Ad Age and Creativity Staff

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Watch the newest commercials on TV from QVC, TikTok, Cadillac and more

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