Hot Spots
Watch the newest commercials on TV from QVC, TikTok, Cadillac and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Cadillac declares, “We are luxury. We are the ultimate vibe.” TikTok serves up a montage of holiday-themed TikToks in a spot with the tagline “Sounds like joy.” And QVC wants you to know about Easy Pay, its pay-over-time option.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Squawk Box, CNBC
ServiceNow data for the last 30 days
Impressions:
30,456,644
(2% of industry)
Est. TV Spend:
$526,809
(1% of industry)
Attention Score: 86.14
Attention Index: 59 (41% more interruptions than avg.)
Premiered on: Verified Videos, Revolt
Cadillac data for the last 30 days
Impressions:
1,240,859,400
(4% of industry)
Est. TV Spend:
$11,917,241
(3% of industry)
Attention Score: 93.97
Attention Index: 142 (42% fewer interruptions than avg.)
Premiered on: Good Bones, HGTV
TikTok data for the last 30 days
Impressions:
473,351,465
(14% of industry)
Est. TV Spend:
$7,635,132
(20% of industry)
Attention Score: 93.95
Attention Index: 136 (36% fewer interruptions than avg.)
Premiered on: Family Matters, TBS
PetSmart data for the last 30 days
Impressions:
623,715,440
(14% of industry)
Est. TV Spend:
$2,889,111
(10% of industry)
Attention Score: 94.36
Attention Index: 115 (15% fewer interruptions than avg.)
Premiered on: Forensic Files, Headline News
QVC data for the last 30 days
Impressions:
18,683,444
(<1% of industry)
Est. TV Spend:
$55,121
(<1% of industry)
Attention Score: 96.30
Attention Index: 152 (52% fewer interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
