A few highlights: Axe serves up a fresh TV cut of a basketball-themed ad for Axe Ice Chill that debuted online a couple weeks ago. Lexus calls its RX "the leading luxury SUV of all time." And Ralph Lauren celebrates young love in a dreamy black-and-white spot for Ralph Lauren Romance.
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.