Hot Spots
Watch the newest commercials on TV from Samsung, Wish, Vital Proteins and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: The Justin Bieber and Benny Blanco song “Lonely” serves as the soundtrack for a Samsung Galaxy spot. Wish suggests that you find some new gear for stay-at-home activities on the Wish app. And Jennifer Aniston hypes the Vital Proteins line of collagen peptides.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Mystery Science Theater 3000: The Return, Independent Film (IFC)
Wish data for the last 30 days
Impressions:
7,768,318
(<1% of industry)
Est. TV Spend:
$48,867
(<1% of industry)
Attention Score: 92.97
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Samsung Mobile data for the last 30 days
Impressions:
1,370,974,852
(36% of industry)
Est. TV Spend:
$41,965,640
(40% of industry)
Attention Score: 95.20
Attention Index: 161 (61% fewer interruptions than avg.)
Premiered on: NBA: The Jump, ESPN
PlayStation data for the last 30 days
Impressions:
649,134,699
(42% of industry)
Est. TV Spend:
$15,051,975
(45% of industry)
Attention Score: 93.01
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Inogen Portable Oxygen - No More Tanks!, NBC
UPS data for the last 30 days
Impressions:
34,329,083
(2% of industry)
Est. TV Spend:
$47,823
(<1% of industry)
Attention Score: 63.02
Attention Index: 15 (85% more interruptions than avg.)
Premiered on: Below Deck, BRAVO
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
