Hot Spots
Watch the newest commercials on TV from SodaStream, Cadillac, Olly and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Michael Bublé wants you to know that you can make Bubly sparkling water at home with SodaStream. (A web version of this ad debuted on YouTube in January.) Cadillac celebrates “the audacity of Blackness.” And Rebel Wilson helps hype Olly gummy vitamins.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Get Up, ESPN
Cadillac data for the last 30 days
Impressions:
891,744,331
(3% of industry)
Est. TV Spend:
$17,377,100
(4% of industry)
Interruption Rate: 2.74%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Fantastic Four, FX
SodaStream data for the last 30 days
Impressions:
13,300,808
(1% of industry)
Est. TV Spend:
$240,394
(2% of industry)
Interruption Rate: 2.32%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Rick and Morty, Adult Swim
Samuel Adams data for the last 30 days
Impressions:
41,461,439
(1% of industry)
Est. TV Spend:
$1,446,323
(1% of industry)
Interruption Rate: 1.42%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: NFL Mic'd Up, NFL Network
Progressive data for the last 30 days
Impressions:
4,934,127,414
(15% of industry)
Est. TV Spend:
$98,461,219
(19% of industry)
Interruption Rate: 2.28%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Melissa & Joey, Freeform
Olly Nutrition data for the last 30 days
Impressions:
552,978,145
(4% of industry)
Est. TV Spend:
$8,493,460
(10% of industry)
Interruption Rate: 1.68%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
