Hot Spots
Watch the newest commercials on TV from T-Mobile, Dave, Coors Light and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Coors Light campaigns to get football legend Tom “The Iceman” Flores inducted into the Pro Football Hall of Fame. Dave says it offers “Banking for humans.” And T-Mobile wants you to know you can get the iPhone 12 “on us on every single plan.” (ICYMI, some news about the brand that broke on Monday: “T-Mobile awards Initiative its $2 billion U.S. media business,” from Ad Age.)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Coors Light data for the last 30 days
Impressions:
375,809,151
(4% of industry)
Est. TV Spend:
$8,003,263
(5% of industry)
Attention Score: 94.09
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: South Park, Comedy Central
Dave App data for the last 30 days
Impressions:
351,981,812
(7% of industry)
Est. TV Spend:
$1,724,259
(3% of industry)
Attention Score: 94.92
Attention Index: 119 (19% fewer interruptions than avg.)
Premiered on: Good Morning America, ABC
SingleCare data for the last 30 days
Impressions:
474,741,085
(13% of industry)
Est. TV Spend:
$5,305,577
(12% of industry)
Attention Score: 97.21
Attention Index: 156 (56% fewer interruptions than avg.)
Premiered on: Ghost Adventures, Travel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Hell's Kitchen, FOX
T-Mobile data for the last 30 days
Impressions:
3,073,341,974
(20% of industry)
Est. TV Spend:
$91,387,105
(30% of industry)
Attention Score: 91.33
Attention Index: 93 (7% more interruptions than avg.)
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. TV Spend - Amount spent on TV airings for the brand’s spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
