Hot Spots
Watch the newest commercials on TV from Walmart, Old Navy, Samsung and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.
A few highlights: Walmart says that “We’re committing an additional $350 billion to products made, grown or assembled in America” in a spot that focuses on Metrolina Greenhouses, a Walmart supplier based in North Carolina. Old Navy hypes its fleece fashions in a TikTok-style ad. And Samsung shows off the Intelligent Active Noise Cancellation technology in its Galaxy Buds Pro earbuds.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Everybody Loves Raymond, TBS
Samsung Mobile data for the last 30 days
Impressions:
1,872,987,684
(49% of industry)
Est. TV Spend:
$41,580,535
(51% of industry)
Interruption Rate: 2.60%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Spectre, FX
Walmart data for the last 30 days
Impressions:
956,197,159
(10% of industry)
Est. TV Spend:
$18,777,786
(19% of industry)
Interruption Rate: 2.63%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Boomer and Gio, CBS Sports
Jeep data for the last 30 days
Impressions:
929,963,668
(3% of industry)
Est. TV Spend:
$39,058,812
(9% of industry)
Interruption Rate: 3.01%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Below Deck Sailing Yacht, BRAVO
Old Navy data for the last 30 days
Impressions:
129,297,917
(33% of industry)
Est. TV Spend:
$1,685,655
(74% of industry)
Interruption Rate: 1.06%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Golf Today, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
