Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Verizon, Disney, Toyota and more
A few highlights: Verizon says, “Now everyone can get a new iPhone 13 on us”—both current and new customers who sign up for a qualifying 5G plan. Disney wants you to know that it’s teaming up with children’s hospitals. And Toyota hypes its summer sale, on now through May 31.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Law & Order, NBC
Brand Overview for Last 30 Days
Impressions:
1,883,284,505
(19% of industry)
Est. TV Spend:
$19,451,296
(23% of industry)
Interruption Rate: 1.84%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Mike & Molly, CMTV
Brand Overview for Last 30 Days
Impressions:
3,021,311,221
(12% of industry)
Est. TV Spend:
$19,446,773
(12% of industry)
Interruption Rate: 1.96%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
923,900,485
(9% of industry)
Est. TV Spend:
$9,157,792
(11% of industry)
Interruption Rate: 2.02%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Jimmy Kimmel Live!, ABC
Brand Overview for Last 30 Days
Impressions:
87,106,881
(2% of industry)
Est. TV Spend:
$0
(<1% of industry)
Interruption Rate: 2.90%
Attention Index: 80 (20% more interruptions than avg.)
Premiered on: ER, POP
Brand Overview for Last 30 Days
Impressions:
367,128,928
(44% of industry)
Est. TV Spend:
$1,917,699
(46% of industry)
Interruption Rate: 1.17%
Attention Index: 102 (2% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
