Watch the newest ads on TV from Beats, Burger King, Five Below and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Burger King suggests the King has "lost his marbles" because he's offering 10 chicken nuggets for just $1 right now. An elf (a spokeself?) wants you to know that you can buy all kinds of toys in Five Below stores for $5 or less. And Beats highlights a collaboration between Post Malone and Swae Lee on the song "Sunflower" as part of a continuing campaign with the tagline "Music the way the artist intended."

Today's TV Ad Highlights

Data provided by iSpot.tv
Sunflower
Premiered on: NBA Basketball, TNT
Beats Audio data for the last 30 days
Impressions: 110,323,147 (3% of industry)
Est. TV Spend: $2,496,242 (3% of industry)
Attention Score: 93.45
Attention Index: 114 (14% fewer interruptions than avg.)
Choose
Premiered on: Mysteries of the Abandoned, Science Channel
Burger King data for the last 30 days
Impressions: 3,053,195,613 (13% of industry)
Est. TV Spend: $28,923,865 (11% of industry)
Attention Score: 91.57
Attention Index: 99 (1% more interruptions than avg.)
2018 Holidays: Santa's Helpers
Premiered on: The Wendy Williams Show, FOX
Five Below data for the last 30 days
Impressions: 136,947,782 (4% of industry)
Est. TV Spend: $72,659 (<1% of industry)
Attention Score: 94.06
Attention Index: 111 (11% fewer interruptions than avg.)
The King's Lost His Marbles
Premiered on: NFL Football, NFL Network
Burger King data for the last 30 days
Impressions: 3,053,195,613 (13% of industry)
Est. TV Spend: $28,923,865 (11% of industry)
Attention Score: 91.57
Attention Index: 99 (1% more interruptions than avg.)
Jaguars and Titans Fans
Premiered on: NFL Football, FOX
NFL Shop data for the last 30 days
Impressions: 1,077,440,934 (38% of industry)
Est. TV Spend: $17,255,435 (44% of industry)
Attention Score: 91.65
Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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