Watch the newest ads on TV from Bose, 23andMe, McDonald's and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: "We have more in common than we think," McDonald's says in a spot that positions its restaurants as a sort of universal cultural reference point and meeting place. 23andMe, the DNA testing service, wants you to "Meet your genes"—and learn how they can affect everything from lactose intolerance to your muscle composition. And Bose shows off the Alexa integration in its latest headphones.

Today's TV Ad Highlights

Data provided by iSpot.tv
Alexa: Don't Miss A Thing: Bus Ride
Premiered on: SportsCenter, ESPN
Bose data for the last 30 days
Impressions: 51,052,954 (8% of industry)
Est. TV Spend: $724,653 (6% of industry)
Attention Score: 97.51
Attention Index: 146 (46% fewer interruptions than avg.)
Early Payday: Just Got Paid
Premiered on: The Jeffersons, TV ONE
Chime data for the last 30 days
Impressions: 3,491,895 (<1% of industry)
Est. TV Spend: $15,100 (<1% of industry)
Attention Score: 92.79
Attention Index: 114 (14% fewer interruptions than avg.)
Listen For a Change: Today
Premiered on: The Voice, NBC
Audible Inc. data for the last 30 days
Impressions: 122,000,833 (8% of industry)
Est. TV Spend: $2,779,627 (29% of industry)
Attention Score: 92.61
Attention Index: 110 (10% fewer interruptions than avg.)
More in Common Than We Think
Premiered on: The Voice, NBC
McDonald's data for the last 30 days
Impressions: 4,228,305,455 (15% of industry)
Est. TV Spend: $54,144,456 (20% of industry)
Attention Score: 90.45
Attention Index: 78 (22% more interruptions than avg.)
Meet Your Genes
Premiered on: I Love New York, MTV2
23andMe data for the last 30 days
Impressions: 639,020,711 (32% of industry)
Est. TV Spend: $3,121,661 (22% of industry)
Attention Score: 87.59
Attention Index: 77 (23% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Most Popular