Watch the newest commercials on TV from BP, Casper, Florida's Natural and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Neutrogena promotes its new single packs of makeup-remover cleansing towelettes. Mattress brand Casper wants you to experience "the magic of bedtime" through its 100-night trial program. And an ad from Florida's Natural, an orange juice brand owned by a cooperative of Florida farmers, disses "the corporate executives of Coke and Pepsi" and their competing OJ products (Simply Orange and Tropicana, respectively).

Today's TV Ad Highlights

Data provided by iSpot.tv
Family
Premiered on: The Beat With Ari Melber, MSNBC
BP data for the last 30 days
Impressions: 24,673,324 (5% of industry)
Est. TV Spend: $125,894 (2% of industry)
Attention Score: 93.82
Attention Index: 103 (3% fewer interruptions than avg.)
The Magic of Bedtime
Premiered on: truTV Top Funniest, truTV
Casper data for the last 30 days
Impressions: 347,664,230 (11% of industry)
Est. TV Spend: $2,425,594 (11% of industry)
Attention Score: 93.36
Attention Index: 134 (34% fewer interruptions than avg.)
Journey
Premiered on: Morning Express With Robin Meade, Headline News
BP data for the last 30 days
Impressions: 24,673,324 (5% of industry)
Est. TV Spend: $125,894 (2% of industry)
Attention Score: 93.82
Attention Index: 103 (3% fewer interruptions than avg.)
Always Made in Florida, by Florida Farmers
Premiered on: Teen Mom 2, MTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Rain or Shine
Premiered on: Big Brother: Celebrity Edition, CBS
Neutrogena data for the last 30 days
Impressions: 1,173,941,708 (10% of industry)
Est. TV Spend: $12,770,970 (12% of industry)
Attention Score: 92.32
Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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