Watch the newest ads on TV from Chick-fil-A, MetroPCS, SimpliSafe and more
Published on August 24, 2018.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The Etta James classic "Trust in Me" serves as the soundtrack for a SimpliSafe ad that shows off the ease-of-use of its home security systems. Dave & Buster's invites you to "stay all day and play video games all day" at its restaurant-arcades with its new Super Power Card (starting at $25). And Chick-fil-A serves up scenes from the Little League Baseball World Series (an event it sponsors) and celebrates young athletes who "find common ground over teamwork and chicken."
Attention Index: 47 (53% more interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.