Watch the newest commercials on TV from Chipotle, Samsung, State Farm and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Samsung hypes various features of the new Galaxy S10+, including Cinematic Infinity Display and Wireless PowerShare. Best Buy suggests that its sales associates are so tuned in to customers' needs that they're practically mind-readers. And Chipotle serves up another one in its series of "Behind the Foil" spots; this installment focuses on an employee named Chad who's an R&D chef for the restaurant chain.

Today's TV Ad Highlights

Data provided by iSpot.tv
The Next Generation Galaxy
Premiered on: The Titan Games, NBC
Samsung Mobile data for the last 30 days
Impressions: 733,518,738 (36% of industry)
Est. TV Spend: $17,614,735 (36% of industry)
Attention Score: 95.30
Attention Index: 137 (37% fewer interruptions than avg.)
Replay
Premiered on: NBA Basketball, TNT
State Farm data for the last 30 days
Impressions: 2,806,498,882 (10% of industry)
Est. TV Spend: $41,709,184 (12% of industry)
Attention Score: 92.54
Attention Index: 124 (24% fewer interruptions than avg.)
When You Know What You Want and So Do We
Premiered on: Charmed, TNT
Best Buy data for the last 30 days
Impressions: 428,625,478 (84% of industry)
Est. TV Spend: $5,716,637 (87% of industry)
Attention Score: 93.90
Attention Index: 104 (4% fewer interruptions than avg.)
NBA Game Changers: Suits & Shirts
Premiered on: NBA GameTime, NBA TV
Express data for the last 30 days
Impressions: 1,985,403 (<1% of industry)
Est. TV Spend: $27,019 (<1% of industry)
Attention Score: 67.80
Attention Index: 25 (75% more interruptions than avg.)
Behind the Foil: Chad
Premiered on: Food: Fact or Fiction?, Cooking Channel
Chipotle Mexican Grill data for the last 30 days
Impressions: 212,482,474 (1% of industry)
Est. TV Spend: $3,563,353 (2% of industry)
Attention Score: 93.74
Attention Index: 128 (28% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular