Watch the newest ads on TV from eBay, Kohl's, Showtime and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Showtime promotes its new comedy-drama starring Jim Carrey, "Kidding." Kohl's promotes its weekend sale on footwear, home decor and fall fashions—and the Kohl's Cash ($10 vouchers that can used on future purchases) you can earn along the way. And "If it's happening in your world," eBay says, "it's happening on eBay."

Today's TV Ad Highlights

Data provided by iSpot.tv
It's Happening on eBay
Premiered on: CSI: Crime Scene Investigation, USA Network
eBay data for the last 30 days
Impressions: 30,196,418 (1% of industry)
Est. TV Spend: $573,006 (1% of industry)
Attention Score: 79.65
Attention Index: 37 (63% more interruptions than avg.)
Kidding: You Can Feel It
Premiered on: Today With Kathie Lee & Hoda, NBC
Showtime data for the last 30 days
Impressions: 154,208,466 (<1% of industry)
Est. TV Spend: $1,120,214 (2% of industry)
Attention Score: 90.07
Attention Index: 80 (20% more interruptions than avg.)
Women's Fall Style Event: Layer on the Savings
Premiered on: What Not to Wear, Discovery Family Channel
Kohl's data for the last 30 days
Impressions: 1,977,626,655 (14% of industry)
Est. TV Spend: $15,911,973 (12% of industry)
Attention Score: 94.86
Attention Index: 146 (46% fewer interruptions than avg.)
Stand Out
Premiered on: Charmed, TNT
JCPenney data for the last 30 days
Impressions: 2,008,416,750 (14% of industry)
Est. TV Spend: $15,490,609 (12% of industry)
Attention Score: 90.94
Attention Index: 105 (5% fewer interruptions than avg.)
Whatever You Do
Premiered on: MTP Daily, MSNBC
Men's Wearhouse data for the last 30 days
Impressions: 632,542,819 (14% of industry)
Est. TV Spend: $3,143,689 (8% of industry)
Attention Score: 95.02
Attention Index: 130 (30% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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