Watch the newest ads on TV from Apple, Powerade, Kia and more
Published on June 18, 2018.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: Apple wants you to "Make something wonderful" (Creativity's Alexandra Jardine has the backstory on the campaign: "Real-life Mac visionaries sit behind their screens in Apple's tribute to creative users"). In a spot that first debuted online, an old-timer imagines how his life might have been different if he had the power of Powerade back when he was an aspiring soccer great. And in another soccer-themed ad, Kia says that "You never outgrow your love for Kia."
Premiered on: 2018 U.S. Open Golf Championship, FOX
TaylorMade data for the last 30 days
Impressions: 97,537,007 (4% of industry)
Est. TV Spend: $2,526,901 (7% of industry)
Attention Score: 93.39
Attention Index: 113 (13% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.