Watch the newest ads on TV from Progressive, KitKat, Arby's and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Samsung says that the Galaxy Tab S4 "lets you supertask." An awkward guy in an Arby's ad—the chain's supposed "Head of Sandwiches"—suggests that you call 1-833-44-ARBYS and let him decide for you which Arby's sandwich to buy. And a jack-o'-lantern and the woman who carved it (badly) share a moment—and a KitKat bar.

Today's TV Ad Highlights

Data provided by iSpot.tv
Future Son
Premiered on: FOX and Friends First, Fox News
Progressive data for the last 30 days
Impressions: 4,640,385,472 (18% of industry)
Est. TV Spend: $67,355,791 (20% of industry)
Attention Score: 93.27
Attention Index: 120 (20% fewer interruptions than avg.)
Made for Supertasking
Premiered on: The Goldbergs, [email protected]
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Ethel Meets the Queen
Premiered on: The Woman Who Wasn't There, Investigation Discovery
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Jack-O'-Lantern
Premiered on: The Nanny, Freeform
KitKat data for the last 30 days
Impressions: 470,153,314 (5% of industry)
Est. TV Spend: $2,760,831 (3% of industry)
Attention Score: 79.90
Attention Index: 44 (56% more interruptions than avg.)
1-833-44 ARBYS
Premiered on: NFL Football, ESPN
Arby's data for the last 30 days
Impressions: 1,271,836,937 (5% of industry)
Est. TV Spend: $12,776,915 (5% of industry)
Attention Score: 91.23
Attention Index: 79 (21% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular