Watch the newest ads on TV from Lowe's, Budweiser, BarkBox and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Budweiser strikes a patriotic tone in an ad titled "MLB Military moments" that highlights how Major League Baseball honors both the U.S. military and the American flag. Three cute pups get the wind-machine treatment in an amusing spot from subscription service BarkBox. And a woman named Susan achieves a laundry "goooooooaaaaal!" with help from her new Maytag washer.

Today's TV Ad Highlights

Data provided by iSpot.tv
2018 MLB Military Moments
Premiered on: Baseball Tonight, ESPN
Budweiser data for the last 30 days
Impressions: 203,267,777 (2% of industry)
Est. TV Spend: $2,591,201 (3% of industry)
Attention Score: 92.25
Attention Index: 84 (16% more interruptions than avg.)
Marvel Strike Force: Deadpool & S.H.I.E.L.D. Team-up: Grenade Refraction!
Premiered on: The Three Stooges, Independent Film (IFC)
FoxNext Games data for the last 30 days
Impressions: 386,205,721 (18% of industry)
Est. TV Spend: $3,569,397 (16% of industry)
Attention Score: 83.11
Attention Index: 65 (35% more interruptions than avg.)
National Dog Day Sale: Blown Away
Premiered on: The Golden Girls, Hallmark
BarkBox data for the last 30 days
Impressions: 175,350,297 (18% of industry)
Est. TV Spend: $699,860 (8% of industry)
Attention Score: 93.89
Attention Index: 97 (3% more interruptions than avg.)
For Your Active Family
Premiered on: Good Morning America, ABC
Kohl's data for the last 30 days
Impressions: 2,328,479,004 (16% of industry)
Est. TV Spend: $18,715,489 (14% of industry)
Attention Score: 94.90
Attention Index: 147 (47% fewer interruptions than avg.)
Susan the Striker
Premiered on: MasterChef, FOX
Lowe's data for the last 30 days
Impressions: 2,336,626,394 (39% of industry)
Est. TV Spend: $19,328,461 (39% of industry)
Attention Score: 92.21
Attention Index: 87 (13% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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