Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Just in time for Labor Day, convenience store and truck stop chain Pilot (Pilot Flying J) says that it's got everything road warriors need, from packaged foods and fresh-made pizza to drinks and clean restrooms. Ancestry points out that it now has photos from more than 300,000 school yearbooks from across the country on its platform. And a guy in a library gets shushed for not being able to contain his excitement about the Belgian Waffle Sandwich from Dunkin' Donuts.
Premiered on: I Am Homicide, Investigation Discovery
Stein Mart data for the last 30 days
Impressions: 87,560,994 (1% of industry)
Est. TV Spend: $386,622 (
Attention Score: 95.16
Attention Index: 150 (50% fewer interruptions than avg.)
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.