Watch the newest ads on TV from FedEx, Levi's, T-Mobile and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Papa John's serves up a fresh 30-second cut of an ad in which its diverse employees—as opposed to its controversial, now-departed founder and CEO John Schnatter—talk up the pizza chain. (Jessica Wohl gave the backstory on the campaign and shared a 60-second web version last week: "Papa John's ad puts real employees to work repairing its brand"). Levi's also offers a diversity-themed commercial that encourages viewers to head to the polls in November (Adrianne Pasquarelli has the backstory: "Levi's promotes the vote in new campaign"). And FedEx presents a 45-second cinematic period piece that dives into the history behind a treasured family photo (one that, in present day, gets shipped by FedEx).

Today's TV Ad Highlights

Data provided by iSpot.tv
Memories
Premiered on: FOX News Sunday With Chris Wallace, FOX
FedEx data for the last 30 days
Impressions: 326,639,828 (20% of industry)
Est. TV Spend: $14,435,384 (58% of industry)
Attention Score: 95.29
Attention Index: 123 (23% fewer interruptions than avg.)
Use Your Vote
Premiered on: 9-1-1, FOX
Levi's data for the last 30 days
Impressions: 61,744,189 (2% of industry)
Est. TV Spend: $4,221,095 (10% of industry)
Attention Score: 79.54
Attention Index: 35 (65% more interruptions than avg.)
iPhone Xs: First Day of School
Premiered on: Fresh Off the Boat, ABC
T-Mobile data for the last 30 days
Impressions: 2,435,707,231 (15% of industry)
Est. TV Spend: $47,967,276 (19% of industry)
Attention Score: 81.97
Attention Index: 64 (36% more interruptions than avg.)
Voices of Papa John's
Premiered on: College Football, CBS
Papa John's data for the last 30 days
Impressions: 1,047,797,580 (12% of industry)
Est. TV Spend: $7,452,757 (8% of industry)
Attention Score: 93.15
Attention Index: 153 (53% fewer interruptions than avg.)
Going Above and Beyond With Mascots
Premiered on: NFL Football, NBC
Quicken Loans data for the last 30 days
Impressions: 1,320,886,979 (34% of industry)
Est. TV Spend: $24,183,711 (55% of industry)
Attention Score: 91.35
Attention Index: 73 (27% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Most Popular