Watch the newest ads on TV from T-Mobile, Amazon, Hulu and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: In the latest from Hulu, celebrities including James Harden, Joe Manganiello, Sofia Vergara and Sarah Silverman say you should "never get Hulu" because "it'll ruin TV for you forever."
Amazon points out that "half of everything sold on Amazon comes from small and medium businesses." And T-Mobile offers a remarkably sweet take on one family's vacation (which, of course, is immeasurably enhanced thanks to a T-Mobile plan).

Today's TV Ad Highlights

Data provided by iSpot.tv
Emmys 2018: Never Get Hulu
Premiered on: 70th Emmy Awards Arrivals Special, NBC
Hulu data for the last 30 days
Impressions: 72,492,879 (3% of industry)
Est. TV Spend: $2,838,632 (6% of industry)
Attention Score: 91.44
Attention Index: 78 (22% more interruptions than avg.)
Made It
Premiered on: 70th Emmy Awards, NBC
Samsung Mobile data for the last 30 days
Impressions: 1,746,254,390 (70% of industry)
Est. TV Spend: $45,478,109 (74% of industry)
Attention Score: 80.27
Attention Index: 84 (16% more interruptions than avg.)
Family Vacation: T-Mobile Has You Covered
Premiered on: 70th Emmy Awards, NBC
T-Mobile data for the last 30 days
Impressions: 2,599,224,648 (16% of industry)
Est. TV Spend: $47,278,753 (20% of industry)
Attention Score: 82.46
Attention Index: 64 (36% more interruptions than avg.)
Get Something You Want
Premiered on: Bitchin' Rides, Velocity
Esurance data for the last 30 days
Impressions: 1,120,277,651 (4% of industry)
Est. TV Spend: $16,498,776 (5% of industry)
Attention Score: 94.27
Attention Index: 131 (31% fewer interruptions than avg.)
A Big Collection of Small
Premiered on: Night Flight, Independent Film (IFC)
Amazon data for the last 30 days
Impressions: 79,569,772 (1% of industry)
Est. TV Spend: $805,763 (1% of industry)
Attention Score: 94.05
Attention Index: 120 (20% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Most Popular