A few highlights: In a new Visa ad, the New York Jets' Leonard Williams finds a way to connect with "home base"—specifically, his daughter—while on the road. Macy's says "Find the Remarkable You" in a spot that celebrates diverse working women, from NBA Assistant Coach Becky Hammon to Los Angeles County Deputy Public Defender Tiffiny Blacknell. And in State Farm's latest, an insurance agent battles (gently) with his "archrival" over who gets to work with the Green Bay Packers' Aaron Rodgers.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.