Watch the newest ads on TV from State Farm, Visa, Macy's and more

Published on .

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: In a new Visa ad, the New York Jets' Leonard Williams finds a way to connect with "home base"—specifically, his daughter—while on the road. Macy's says "Find the Remarkable You" in a spot that celebrates diverse working women, from NBA Assistant Coach Becky Hammon to Los Angeles County Deputy Public Defender Tiffiny Blacknell. And in State Farm's latest, an insurance agent battles (gently) with his "archrival" over who gets to work with the Green Bay Packers' Aaron Rodgers.

Today's TV Ad Highlights

Data provided by iSpot.tv
Two Agents
Premiered on: The NFL Today, CBS
State Farm data for the last 30 days
Impressions: 1,957,109,742 (8% of industry)
Est. TV Spend: $39,563,257 (12% of industry)
Attention Score: 88.12
Attention Index: 70 (30% more interruptions than avg.)
Hail Berry!
Premiered on: NFL Football, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
New Ways
Premiered on: Track and Field, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Dressed Like That
Premiered on: NFL Football, NBC
NFL Shop data for the last 30 days
Impressions: 29,438,064 (3% of industry)
Est. TV Spend: $750,399 (6% of industry)
Attention Score: 91.64
Attention Index: 94 (6% more interruptions than avg.)
Remarkable You
Premiered on: The Jeffersons, TV ONE
Macy's data for the last 30 days
Impressions: 1,624,430,631 (12% of industry)
Est. TV Spend: $14,659,997 (11% of industry)
Attention Score: 92.24
Attention Index: 118 (18% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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