Watch the newest commercials on TV from Burger King, Head & Shoulders, McDonald's and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Burger King's monarch helps tease the fast-feeder's Super Bowl commercial. McDonald's want you to know that right now toys from "The Lego Movie 2" are available in its Happy Meals. And Head & Shoulders serves up glamorous scenes from a school dance in what turns out to be the story of a same-sex romance.

Today's TV Ad Highlights

Data provided by iSpot.tv
Art Takes Time.
Premiered on: Running Wild With Bear Grylls, National Geographic
Burger King data for the last 30 days
Impressions: 4,094,735,000 (16% of industry)
Est. TV Spend: $40,798,042 (13% of industry)
Attention Score: 90.74
Attention Index: 104 (4% fewer interruptions than avg.)
Headstrong: Corsage
Premiered on: The Middle, Freeform
Head & Shoulders data for the last 30 days
Impressions: 366,822,089 (10% of industry)
Est. TV Spend: $4,706,006 (12% of industry)
Attention Score: 90.73
Attention Index: 86 (14% more interruptions than avg.)
Bodega Fresh
Premiered on: NBA Basketball, TNT
Finish Line data for the last 30 days
Impressions: 3,956,108 (<1% of industry)
Est. TV Spend: $136,858 (2% of industry)
Attention Score: 96.99
Attention Index: 147 (47% fewer interruptions than avg.)
The LEGO Movie 2: The Second Part
Premiered on: DuckTales, Disney XD
McDonald's data for the last 30 days
Impressions: 3,494,069,534 (13% of industry)
Est. TV Spend: $54,456,301 (18% of industry)
Attention Score: 84.67
Attention Index: 63 (37% more interruptions than avg.)
This Is Huge
Premiered on: MLB Tonight, MLB Network
Caterpillar data for the last 30 days
Impressions: 32,002,805 (36% of industry)
Est. TV Spend: $520,404 (54% of industry)
Attention Score: 95.64
Attention Index: 125 (25% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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