Watch the newest ads on TV from Olay, Progressive, Truth and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A guy named Tom is slowly (or maybe quickly) turning into his dad in another installment of Progressive's continuing comedic campaign that ends with an announcer saying, "Progressive can't protect you from becoming your parents, but we can protect your home and auto when you bundle with us." Olay presents a fresh 90-second cut of "I Can't Wait to Wash My Face, The Musical" (no kidding); a slightly longer version produced in collaboration with PureWow debuted online a couple weeks ago. And Truth, the anti-smoking initiative, also goes the musical route in two separate spots: one about smoking-related erectile dysfunction ("Twinkle, Twinkle, Little Dick") and the other featuring a singing butt (again, no kidding).

Today's TV Ad Highlights

Data provided by iSpot.tv
Better Butts Song
Premiered on: 2018 MTV Video Music Awards, Logo
Truth data for the last 30 days
Impressions: 383,572,877 (16% of industry)
Est. TV Spend: $8,126,950 (28% of industry)
Attention Score: 94.23
Attention Index: 114 (14% fewer interruptions than avg.)
I Can't Wait to Wash My Face, The Musical
Premiered on: 2018 MTV Video Music Awards, TV LAND
Olay data for the last 30 days
Impressions: 1,429,614,882 (19% of industry)
Est. TV Spend: $11,583,616 (16% of industry)
Attention Score: 93.13
Attention Index: 101 (1% fewer interruptions than avg.)
Guys Night Out
Premiered on: FOX and Friends First, Fox News
Progressive data for the last 30 days
Impressions: 4,610,309,946 (18% of industry)
Est. TV Spend: $63,632,478 (21% of industry)
Attention Score: 92.37
Attention Index: 109 (9% fewer interruptions than avg.)
It's Surprisingly Painless
Premiered on: 2018 Little League World Series, ESPNU
Esurance data for the last 30 days
Impressions: 1,168,747,013 (5% of industry)
Est. TV Spend: $9,370,563 (3% of industry)
Attention Score: 93.38
Attention Index: 121 (21% fewer interruptions than avg.)
Twinkle, Twinkle
Premiered on: 2018 MTV Video Music Awards, VH1
Truth data for the last 30 days
Impressions: 383,572,877 (16% of industry)
Est. TV Spend: $8,126,950 (28% of industry)
Attention Score: 94.23
Attention Index: 114 (14% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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