Watch the newest ads on TV from Old Spice, Audi, Nike and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Nike serves up a 90-second cut of its high-profile commercial featuring narration (and an appearance at the end) by Colin Kaepernick (Ad Age's E.J. Schultz and Adrianne Pasquarelli served up the backstory and previewed a two-minute version on Wednesday). Audi hypes the "all-new, obsessively designed Audi A7." And bottles of Old Spice get buried, rather disturbingly, in nachos (spicy nachos?).

Today's TV Ad Highlights

Data provided by iSpot.tv
Dream Crazy
Premiered on: NFL Football, NBC
Nike data for the last 30 days
Impressions: 31,075,301 (2% of industry)
Est. TV Spend: $2,370,141 (17% of industry)
Attention Score: 87.77
Attention Index: 53 (47% more interruptions than avg.)
Everything Sticks to Stefon Diggs' Hands
Premiered on: NFL Football, NBC
GEICO data for the last 30 days
Impressions: 4,636,689,910 (19% of industry)
Est. TV Spend: $63,343,026 (22% of industry)
Attention Score: 94.49
Attention Index: 133 (33% fewer interruptions than avg.)
Game Day
Premiered on: Charmed, TNT
Pepsi data for the last 30 days
Impressions: 892,535,060 (21% of industry)
Est. TV Spend: $10,048,971 (20% of industry)
Attention Score: 89.39
Attention Index: 65 (35% more interruptions than avg.)
Night Watchman Part 1
Premiered on: European PGA Tour Golf, Golf
Audi data for the last 30 days
Impressions: 851,862,549 (2% of industry)
Est. TV Spend: $8,095,011 (2% of industry)
Attention Score: 84.81
Attention Index: 77 (23% more interruptions than avg.)
Nachos
Premiered on: Players Only: Jason Kidd & Grant Hill Hall of Fame Conversation, NBA TV
Old Spice data for the last 30 days
Impressions: 454,682,472 (11% of industry)
Est. TV Spend: $5,069,858 (13% of industry)
Attention Score: 93.62
Attention Index: 111 (11% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

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