A few highlights: Wendy's serves up what it calls a "short and sweet" spot that shows all the ingredients that go into its Berry Burst Chicken Salad. New York Knicks legend John Starks talks about being undrafted back in 1988 in an emotional Budweiser commercial that ends with the tagline, "This Bud's for the long shot. This Bud's for you." And Samsung shows how the things it makes—including phones, TVs and refrigerators—"bring family together."
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.