Watch the newest ads on TV from Mastercard, Tide, Amazon and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A dad carrying his baby around in a baby carrier appreciates how easy it is to use Mastercard Tap & Go and the Mastercard app. Amazon also focuses on a dad with a baby; he gets through a hectic day of parenting with a little help from Alexa. And New England Patriots tight end Rob Gronkowski hosts a faux TV show called "Tide Pods Talk With Gronk."

Today's TV Ad Highlights

Data provided by iSpot.tv

Tide: Talk With Gronk

Premiered on: Best Playlist Ever, Fuse

Tide data for the last 30 days

Impressions: 1,090,623,181 (28% of industry)

Est. TV Spend: $13,707,046 (29% of industry)

Attention Score: 91.11

Attention Index: 78 (22% more interruptions than avg.)

Mastercard: Baby's First Steps

Premiered on: CSI: Crime Scene Investigation, USA Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Jose Cuervo: History in a Bottle: Margarita

Premiered on: Two and a Half Men, Paramount Network

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

Amazon Echo: Dad's Day

Premiered on: Titan A.E., Independent Film (IFC)

Amazon Echo data for the last 30 days

Impressions: 126,194,289 (92% of industry)

Est. TV Spend: $4,218,661 (95% of industry)

Attention Score: 95.93

Attention Index: 100 (0% fewer interruptions than avg.)

Walmart: Let's Get It Started

Premiered on: NFL Total Access, NFL Network

Walmart data for the last 30 days

Impressions: 2,110,946,314 (25% of industry)

Est. TV Spend: $37,236,328 (38% of industry)

Attention Score: 90.51

Attention Index: 95 (5% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.