Watch the newest ads on TV from Gap, Google Home, Duracell and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Duracell asks "Does Santa Claus himself need the most trusted battery this season?" (Spoiler: Yes, he does.) Facebook says "If you can't be there, feel there" in the latest spot promoting its new Portal video-chat device. And Leon Bridges stars in a fresh TV cut of a high-spirited Gap holiday ad that debuted online.

Today's TV Ad Highlights

Data provided by iSpot.tv
Cooking
Premiered on: Today, NBC
Google Home data for the last 30 days
Impressions: 47,519,413 (3% of industry)
Est. TV Spend: $1,463,111 (4% of industry)
Attention Score: 90.07
Attention Index: 76 (24% more interruptions than avg.)
Give Love. Give Gap.
Premiered on: Martin, VH1
Gap data for the last 30 days
Impressions: 34,121,554 (1% of industry)
Est. TV Spend: $747,237 (2% of industry)
Attention Score: 87.90
Attention Index: 88 (12% more interruptions than avg.)
Read Along With Google Home Mini and Disney's Little Golden Books
Premiered on: Good Morning America, ABC
Google Home data for the last 30 days
Impressions: 47,519,413 (3% of industry)
Est. TV Spend: $1,463,111 (4% of industry)
Attention Score: 90.07
Attention Index: 76 (24% more interruptions than avg.)
Night Before Christmas
Premiered on: George Lopez, [email protected]
DURACELL data for the last 30 days
Impressions: 528,801,567 (31% of industry)
Est. TV Spend: $6,107,721 (25% of industry)
Attention Score: 83.45
Attention Index: 85 (15% more interruptions than avg.)
My Shirt
Premiered on: CBS This Morning, CBS
Portal from Facebook data for the last 30 days
Impressions: 893,870,319 (30% of industry)
Est. TV Spend: $31,878,000 (65% of industry)
Attention Score: 92.69
Attention Index: 104 (4% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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