Remembering Anthony Bourdain: Watch the new TV ad from the National Suicide Prevention Lifeline
In addition to new spots from Burger King, DBS Bank, HBO and Sanderson Farms, our lineup includes a somber PSA from the National Suicide Prevention Lifeline. In it, CNN anchor Don Lemon says, "We have just lost a bright light." Although Anthony Bourdain is not explicitly mentioned, a black-and-white photo of him is shown along with on-screen text that reads "On June 8, 2018, we lost a friend and colleague to suicide." Lemon continues, saying, "He of all people spoke of his demons. It can be anybody—everybody goes through things and everyone has demons." The ad closes with the NSPL phone number: 1-800-273-8255.
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.