Watch the newest ads on TV from Pepsi, New Era, McDonald's and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Sherwin-Williams promotes its upcoming sale (paints and stains are 40 percent off Sept. 21-24) with an animated spot that brings paint chips to life. A dollar found in the laundry magically turns into a McDonald's Sausage Biscuit in the fast feeder's latest commercial. And Pepsi serves up some sexy close-up shots of "delicious, refreshing" Pepsi Zero Sugar in a spot that might remind you of an Apple ad.

Today's TV Ad Highlights

Data provided by iSpot.tv
Sound and Bubbles
Premiered on: CSI: Crime Scene Investigation, USA Network
Pepsi data for the last 30 days
Impressions: 1,281,492,584 (27% of industry)
Est. TV Spend: $15,770,730 (23% of industry)
Attention Score: 89.19
Attention Index: 76 (24% more interruptions than avg.)
2018 NFL Sideline
Premiered on: NFL Live, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Laundry Room: Nice
Premiered on: NCIS: Los Angeles, OXYGEN
McDonald's data for the last 30 days
Impressions: 3,856,745,979 (14% of industry)
Est. TV Spend: $48,863,599 (19% of industry)
Attention Score: 91.13
Attention Index: 81 (19% more interruptions than avg.)
Personal Touches
Premiered on: Good Morning Football, NFL Network
JoS. A. Bank data for the last 30 days
Impressions: 296,445,628 (7% of industry)
Est. TV Spend: $1,206,758 (3% of industry)
Attention Score: 95.46
Attention Index: 137 (37% fewer interruptions than avg.)
Four Day Super Sale: Bring Color Home: Paints
Premiered on: Megyn Kelly Today, NBC
Sherwin-Williams data for the last 30 days
Impressions: 976,941,095 (41% of industry)
Est. TV Spend: $8,259,509 (38% of industry)
Attention Score: 95.32
Attention Index: 118 (18% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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