Watch the newest ads on TV from Trivago, WW, Blue Apron and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Oprah helps promote WW (formerly known as Weight Watchers) in an ad with the tagline "Every body has a reason to get healthy." (See Jessica Wohl's post for some context: "Diet marketers are optimistic, but economy could weigh.") The Trivago Guy appears naked (sort of) in the lastest Trivago ad. And Blue Apron says "To every chef everywhere who makes the healthy choice to cook, our compliments to you." (Jessica's got background here too: "Struggling Blue Apron orders a new creative agency.")

Today's TV Ad Highlights

Data provided by iSpot.tv
Tiger Costume
Premiered on: The 41st Annual Kennedy Center Honors, CBS
Expedia data for the last 30 days
Impressions: 454,706,760 (21% of industry)
Est. TV Spend: $5,347,510 (27% of industry)
Attention Score: 94.76
Attention Index: 117 (17% fewer interruptions than avg.)
Tech Showcase
Premiered on: Everybody Loves Raymond, TBS
TurboTax data for the last 30 days
Impressions: 59,250,424 (18% of industry)
Est. TV Spend: $716,926 (19% of industry)
Attention Score: 96.45
Attention Index: 136 (36% fewer interruptions than avg.)
For Every Body
Premiered on: Treehouse Masters, Animal Planet
WW data for the last 30 days
Impressions: 52,070,613 (5% of industry)
Est. TV Spend: $443,313 (4% of industry)
Attention Score: 95.69
Attention Index: 124 (24% fewer interruptions than avg.)
Bathtub
Premiered on: Teen Titans Go!, Cartoon Network
trivago data for the last 30 days
Impressions: 247,707,042 (11% of industry)
Est. TV Spend: $2,141,144 (11% of industry)
Attention Score: 93.04
Attention Index: 91 (9% more interruptions than avg.)
Our Compliments to Every Chef
Premiered on: NBA GameTime, NBA TV
Blue Apron data for the last 30 days
Impressions: 16,000,640 (1% of industry)
Est. TV Spend: $151,441 (2% of industry)
Attention Score: 94.29
Attention Index: 154 (54% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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