Watch the newest ads on TV from Apple, Verizon, Nissan and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.

A few highlights: Apple says "Welcome to the big screens" in one of its trademark product-porn commercials—this one promoting the new iPhone XS and XS Max. A proud Verizon engineer narrates an ad about rolling out "the nation's first 5G network." And FedEx tells the story of the tortoise and the hare—stuffed-animal versions of them, that is—in a spot about a little girl's heartbreak over missing one of her cherished belongings (but only briefly, thanks to FedEx).

Today's TV Ad Highlights

Data provided by iSpot.tv
Doors Are Always Opening
Premiered on: NFL Football, NBC
Uber data for the last 30 days
Impressions: 492,208,575 (36% of industry)
Est. TV Spend: $10,220,800 (55% of industry)
Attention Score: 93.04
Attention Index: 133 (33% fewer interruptions than avg.)
Tortoise & The Hare
Premiered on: FOX and Friends Sunday, Fox News
FedEx data for the last 30 days
Impressions: 238,515,238 (18% of industry)
Est. TV Spend: $12,413,062 (58% of industry)
Attention Score: 95.28
Attention Index: 119 (19% fewer interruptions than avg.)
Heisman House: Move-in Day
Premiered on: College Football, ABC
Nissan data for the last 30 days
Impressions: 1,686,731,428 (5% of industry)
Est. TV Spend: $19,861,155 (4% of industry)
Attention Score: 91.25
Attention Index: 122 (22% fewer interruptions than avg.)
First to Tomorrow. First to 5G.
Premiered on: Fareed Zakaria GPS, CNN
Verizon data for the last 30 days
Impressions: 2,916,018,549 (19% of industry)
Est. TV Spend: $59,142,658 (25% of industry)
Attention Score: 90.09
Attention Index: 111 (11% fewer interruptions than avg.)
Illusion
Premiered on: College Football, CBS
Apple iPhone data for the last 30 days
Impressions: 113,309,560 (5% of industry)
Est. TV Spend: $7,155,461 (13% of industry)
Attention Score: 89.12
Attention Index: 135 (35% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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