Watch the newest commercials on TV from Alfa Romeo, Apple Music, Trivago and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.

A few highlights: Alfa Romeo says its Giulia & Stelvio Racing Edition offers "the next level of joy." Apple wants you to "discover" Tierra Whack through exclusive music and video content available only on Apple Music. And the Trivago Guy one-ups a fellow traveler.

Today's TV Ad Highlights

Data provided by iSpot.tv
The New Sound of Joy
Premiered on: Morning Joe, MSNBC
Alfa Romeo data for the last 30 days
Impressions: 150,263,496 (<1% of industry)
Est. TV Spend: $1,153,466 (<1% of industry)
Attention Score: 88.05
Attention Index: 80 (20% more interruptions than avg.)
Discover More: Istanbul
Premiered on: Anderson Cooper 360, CNN
Turkish Airlines data for the last 30 days
Impressions: 85,766,925 (33% of industry)
Est. TV Spend: $219,927 (9% of industry)
Attention Score: 96.52
Attention Index: 161 (61% fewer interruptions than avg.)
Discover Tierra Whack
Premiered on: Jimmy Kimmel Live, ABC
Apple Music data for the last 30 days
Impressions: 60,308,349 (13% of industry)
Est. TV Spend: $3,807,128 (66% of industry)
Attention Score: 96.14
Attention Index: 158 (58% fewer interruptions than avg.)
Loyalty Program
Premiered on: The Price Is Right, CBS
trivago data for the last 30 days
Impressions: 1,163,642,539 (18% of industry)
Est. TV Spend: $9,822,680 (17% of industry)
Attention Score: 92.78
Attention Index: 108 (8% fewer interruptions than avg.)
The Marvelous Mrs. Maisel: Tell Me a Joke
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Amazon Fire TV data for the last 30 days
Impressions: 189,731,453 (8% of industry)
Est. TV Spend: $3,927,113 (15% of industry)
Attention Score: 94.94
Attention Index: 129 (29% fewer interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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